I'm still divided about this really. You see, the most useful marketing tools I have found in
marketing my book are:
1. Bookstore display - you've got to get your books out there at shelf eye level.
2. Cover art and review snippets - goes without saying.
3. Newspaper exposure - not even magazines have the impact of a Star newspaper article.
I have never really sold very much from author appearances, such as from book talks or other gatherings. Lydia will blog about her book talks later (and oh, she's appearing today in MPH MidValley at 3 pm, so be there if you can).
Your friends turn up to support you, and they already have your book. (Or else they buy some more copies to support you, and then you feel pai seh.) But you don't really attract the bookstore crowd unless you're telling them about how to read face feng shui or Sudoku or if you're a famous children's writer. And even if you do attract a crowd, it's not guaranteed they buy.
Meanwhile, you end up spending more than you get. Don't forget, you have to drive to the shopping mall (petrol money $$), pay for parking, probably buy a few trinkets to give away. And you're doing this all to just earn 10% of the very few books you sold.
You can argue that the bookstore will give you more visible display for that day and order a whole lot more of your books. This is true, but then it comes down to DISPLAY again, and not your actual author appearance.
I don't know. I'm still terribly divided about this.
On the other hand, I have received over 25 entries already for Dark City 2. I'm taking some of them after fine tuning. Closing date is Feb 28th. Please keep them coming.