Very important apparently. And doesn't Honk's cover just make you want to pick it up?
Be sure to head to the MPH Share a Gift carnival in Crowne Plaza Mutiara this Saturday, and in
the afternoon, Lydia Teh will have the all-important launch of Honk! If you're Malaysian.
On the subject of covers, compare and contrast Tash Aw's original cover (previous post) with
the newer cover (the one with the pretty girl half looking over her back). Now, which one
are you more likely to pick up? Most writers underestimate the importance of an arresting cover, the one that makes you want to drop everything you have in your bag and go, "I MUST ahve that book. Now!"
Seriously though, your cover has to make the reader pick your book up above all the other 1 million titles in the shop. And your back cover has to be equally good, with blurbs that sell and a killer sypnosis that makes you want to read on.
Dark City's 2nd edition will also be getting a new cover plus a lot of backpage and inside page newspaper blurbs. Finally! I know some of you guys really hate the present DC cover and have been bugging me to get it changed.